VICE Media, the digital media and broadcasting company, has selected and installed a comprehensive content management and automation system from Primestream®, the leader in dynamic media management. The new system will manage VICE Media’s workflows from program preparation to final distribution.
VICE Media required a comprehensive media asset management solution to bring efficiencies to its editorial and delivery workflows. The solution needed to integrate with VICE Media’s existing workflow, which features many third party systems for non-linear editing, production management systems, archival and delivery workflows. It also had to be scalable in order to allow VICE Media to fulfil its ambitious growth plans, more digital distribution, the global launch of VICELAND, and the recent announcement of VICE News Tonight on HBO.
Primestream designed and implemented a Dynamic Media Management solution based around its Xchange™ platform that enables VICE Media to access, publish and control content via its web interface and FORK™ automation platform. The solution is integrated and enables the production teams to manage the distribution of content to multiple platforms and screens. The flexibility of the system allows for future growth and development of the media organization’s workflows.
“An ambitious and forward-thinking company like VICE Media needs solutions that not only solve existing challenges but open doors to new opportunities,” said Namdev Lisman, SVP of Marketing and Sales, Primestream. “Our Dynamic Media Management solution enables VICE Media to effectively manage their complex workflows, work more efficiently and manage its valuable assets, while presenting opportunities for new revenue streams and future growth.”