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Mobile2Air Wins Best Mobile Technology Award at SET Broadcast & Cable 2012

August 27, 2012

Primestream®, a leader in advanced media asset management and broadcast automation software, received a “Best Mobile Technology” award for its Mobile2Air® application at the SET Broadcast & Cable 2012 International Technology Fair, held Aug. 21-23 in São Paulo. The SET awards — created to recognize professionals who strive to develop a product, article, or lecture that promotes technological solutions — were presented by Olimpio Franco, vice president of SET, at a ceremony on Aug. 21.

Mobile2Air enables reporters, emergency response teams, and video contributors of all kinds to use their iOS-compatible device to record, edit, add voice-overs and graphics, and securely upload broadcast-quality content with embedded metadata. Once uploaded to a remote FORK™ Production enabled facility, the content is available for production, or can be sent directly to air using FORK Live Assist™. Metadata such as username and satellite-accurate Geo-Tags are captured automatically and made available in the FORK media asset management and automation environments upon receipt and ingest.

“We see our Mobile2Air application as a clever and powerful file-based HD video contribution tool — for getting content into FORK and on-air, fast,” said Claudio Lisman, Primestream|B4M president and CEO. “To have our best efforts recognized by the largest broadcast and cable fair in Latin America is truly gratifying; we couldn’t be more pleased.”

Peru’s Andina TV is one broadcaster that has already benefitted from Mobile2Air. Andina TV used Mobile2Air during the 2010 FIFA World Cup™ to achieve quick and easy recording and editing, as well as direct playout from the shoot location in a cost effective way — something that the network had previously found impossible. North America’s Current TV also uses the application to cover major events and then send content back to its newsroom. From there, integration with FORK Production Suite allows the content to be converted to the house codec while maintaining all the original metadata, immediately making it organized and searchable for editing or playout.